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From family businesses to enterprising families: developing the next generation of entrepreneurs

Ciencias Sociales Conferencia March 5, 2012 Madrid

Conference Cycle: "Entrepreneurship and growth: an international perspective"

General information

Venue: Salón de Actos Fundación Ramón Areces c/ Vitruvio, 5. 28006 Madrid

Organizado por:

Fundación Ramón Areces

En colaboración con:

IE Business School

The world is experiencing an economic crisis of an exceptional gravity and scope. It goes without saying that such a crisis involves considerable social and economic costs in the short term. But we can look at this crisis differently; the world is undergoing significant changes in the distribution of economic activity and the patterns of growth. Production and consumption, but also savings and investment have shifted away from traditional industrialized economies and moving towards the new emerging world. In order to overcome the actual crisis the world economy has to start growing again. There is agreement around the policy leaders of the world that a key ingredient to any credible growth plan is entrepreneurship. The world needs entrepreneurs to discover new opportunities for growth and new markets to develop. Only through these new ventures the economic system will be able to correct its structural weakness and find again the way to prosperity.

Following the success of the previous two series, the Ramon Areces Foundation jointly with IE Business School has invited again a series of worldwide expert on entrepreneurship to present us their ideas. This activity is part of the collaboration agreement that exists between the two institutions. Once again the speakers has been chosen not only because of their academic excellence, but also for their proven ability to apply the results of their research to policy issues and to communicate their ideas to the general public.

Given the international character of both the speakers and the themes addressed, the official language of the conferences will be English, but a service of simultaneous translation into Spanish will always be available.

Monday, 5

19:30

Speaker:
Cristina Cruz 
IE Business School. Madrid.

Cristina Cruz: is professor of entrepreneurship at IE Business School where she holds the Bancaja chair and is a member of the GEM Project (Global Entrepreneurship Monitor). She is constantly rated as one of the best teachers at IE Business School and has written various cases on start-up and entrepreneurial businesses. She holds a PhD in Business Administration and Quantitative Methods from Carlos III University, Madrid. Her research interest cover management teams, internationalization and environmental performance in family businesses. Her work has been published in prestigious academic journals such as Administrative Science Quarterly, Academy of Management Journal, Small Business Economics and Journal Business Venturing. She has won the "Best Women's Entrepreneurship Paper Award" awarded by Academy of Management.

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