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Masterclasses LSE-Fundación Ramón Areces en Ciencias Sociales 2025

Behavioural Science: why do we make good and bad decisions?

Ciencias Sociales 29, 30, 31 octubre 2025 Madrid

Organizado por:

Fundación Ramón Areces y London School of Economics and Political Science (LSE)

  • Programa

 

Fechas:  29, 30, 31 de octubre 2025
Horario: 29 y 30  octubre 2025. De 10.00 horas a 16.30 horas. 31 de octubre 2025. De 09.30 horas a 14.45 horas.
Sede: Fundación Ramón Areces, Vitruvio 5, 28006, Madrid 
Idioma: Inglés.
Coste:  Las clases magistrales son gratuitas. Los asistentes deberán cubrir sus gastos de viaje y alojamiento.
Participantes: Las plazas están limitadas a 25  participantes.

*Programa sujeto a cambios

Behavioural Science: why do we make good and bad decisions?

Behavioural science, through advanced research techniques and experimentation, is able to shed light on the ways in which humans make decisions that a traditional ‘economic man’ would not – but we do.  Individual decisions that have long-term implications for well-being often seem simple – health and lifestyle choices, financial planning and others – but research demonstrates there is a much more complicated background to decision-making.  We all recognize these dilemmas in everyday life - should we choose the risky option or the sure thing? Should we aim for larger future gains or smaller immediate gains? How should we make rational decisions in uncertain times? Should we trust gut feelings?

From classical to contemporary times, two skills remain essential in all professional settings: wise judgement and effective decision making. Grounded in theories and empirical evidence from decision science, psychology, behavioural economics, and neuroscience, this LSE Masterclass in Social Science with the Fundación Ramón Areces is a real-life 2.5-day experiential session that will inform participants on how to answer tough questions, improve the accuracy of decisions and structure effective negotiations. We will discuss how to design better decision environments—ones that reduce bias and inaccuracy – and understand how to become ‘decision architects´ using the fundamentals of this growing academic discipline.

Profesor: Barbara Fasolo.

Profesor: Umar Taj.

 

Información de la Masterclass

El programa, de 3 días de duración, está dirigido a profesionales que posean al menos un título de licenciatura o grado y que estén trabajando en el mundo de los negocios, académico, gobierno nacional, regional, local o centros de investigación. Las lecciones magistrales serán impartidas en inglés.

Las plazas están limitadas a 25 participantes que serán seleccionados de entre las personas inscritas, por un Comité compuesto por representantes de la LSE y de la Fundación Ramón Areces. 

El plazo de preinscripción estará abierto hasta el 9 de octubre de 2025. Su admisión será comunicada antes del 14 de octubre de 2025.

 

 

Wednesday 29th 

10:00 -11:30 h.

Session 1: What is a decision?

We will start with an introduction to decision making and go around the room to share the kinds of decisions that participants have to make both in their professional and personal life.

12:00 -13:30 h.

Session 2: How do you know if you are making good or bad decisions?

We will discuss, share knowledge and provide evidence on how to evaluate whether we are making good or bad decisions. And also when can we claim expertise in making decisions.

15:00 -16:30 h.

Session 3: What are the common cognitive biases when making decisions? (part 1)

 

 

We will discuss and share evidence on the common cognitive biases when it comes to big decision making, and how to avoid them practically.

 

Thursday 30th 

10:00-11:30 h.

Session 1: What are the common cognitive biases when making decisions? (part 2)

We will discuss and share evidence on the common cognitive biases when it comes to big decision making, and how to avoid them practically.

12:00-13:30 h.

Session 2: How to debias decisions?

Application of decision-making using one of the most impactful debiasing technique when it comes to decision making. Group-work to establish the lessons from research in practice.

15:00-16:30 h.

Session 3: How to design better decision architecture? (part 1)

We will discuss and share evidence on techniques that you can use to improve the way that you structure decisions (both in an individual and group setting)

 

Friday 31th 

09:30-11:00 h.

Session 1: How to design better decision architecture? (part 2)

Team practice of the decision architecture on real live decisions of the Master clas participants.

11:15-12:45 h.

Session 2:

Presentations and across-team discussion demonstrating impact of behavioural science in decision making.

12:45-13:30 h. 

Final Q&A and closing remarks. Certificate Ceremony

 

 

Barbara Fasolo

Barbara is Associate Professor in Behavioural Science at the London School of Economics and Political Science, and is the Head of the LSE Behavioural Research Lab. Her lab, online and field research studies choices faced by the public (patients, consumers) as well as policymakers and professionals. She applies her research with individuals and organisations who want to understand and improve their own, and others’ decision behaviour, via smart choice architecture and debiasing.

Italian by origin, her background and experience is inter-disciplinary and genuinely inter-cultural: Economics (BSc, Distinction, Bocconi University, Italy), decision sciences (MSc, Distinction, London School of Economics, UK), and experimental psychology (PhD, University of Colorado at Boulder, USA).

She served on the Department of Health Behavioural Insights Expert Advisory Panel, was Visiting Professor at IESE Business School (2012/13, Barcelona), Expert-in-Secondment for the European Medicines Agency (2009-12, London) and Post-Doctoral Fellow at the Max Planck Institute of Human Development (2002-04, Berlin, Germany). Barbara’s research has been published in more than 50 outlets, including leading academic journals (PNAS and the Annual Review of Psychology), books and invited chapters, and has been covered in media outlets such as The Harvard Business Review.

 

 

 

Umar Taj

Umar is an Associate Professor in Behavioural Science at the London School of Economics & Political Science and teaches at the University of Oxford and Warwick Business School.  His interest lies in helping public and private institutions apply the latest insights from behavioural science to improve decision making.  His current projects span the domains of tech, health, energy, finance, security, politics and education. He is also the founder of Behaviour Insight™ - a tech-based behaviour change solution that systematically identifies barriers to behaviour change and guides the user to develop successful interventions.

 

 

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